Holidays with adventures guaranteed

3-star Smart Hotel Firn in the Val Senales: close to the action

The 3-star Smart Hotel Firn is nestled between hills and forests and just 9 km from the Alpin Arena Senales. The small village of  Madonna di Senales is tranquil, but adventures are always within reach. 

In winter: ski slopes, a toboggan run and cross-country ski trails for all levels await you. Snow is guaranteed from September to May, and after your day of adventure you can take a well-earned break in the sauna and indoor pool. 

In summer: the Val Senale is full of insider tips: when the sun is high, it's not just the picturesque paths between forests and rocky giants that welcome adventurous hikers. Cultural highlights, adrenaline-fuelled via ferratas and the Lazaun mountain carts also offer plenty of fun for young and old. 

Our prices

Season € per person and night incl. half board Price children 4-10 yrs. Price children 0-3 yrs.
29.06. - 09.08.2024 € 75,00 € 37,50  free
10.08. - 30.08.2024 € 105,00 € 52,50 free
31.08. - 20.09.2024 € 94,00 € 47,00 free
21.09. - 06.12.2024 € 75,00 € 37,50  free
07.12. - 20.12.2024 € 94,00 €47,00 free
21.12. - 10.01.2025 € 105,00 € 52,50 free
11.01. - 21.02.2025 € 75,00 € 37,50  free
22.02. - 07.03.2025 € 94,00 € 47,00 free
08.03. - 11.04.2025 € 75,00 € 37,50  free
12.04. - 25.04.2025 € 94,00 € 47,00 free
26.04. - 03.05.2025 € 75,00 € 37,50  free

Double room for single use:  € 30 per day

Animals: € 10 per day

Simply perfect

Adventures instead of frills: that is what you can look forward to

Summer in the Alpin Arena Senales

Summer freshness sensation

For those who only know the Alpin Arena Senales as a snowy ski paradise, visiting the Val Senales Glacier in summer is a must. When the sun is high, not only are the picturesque paths between forests and rock giants snow-free and ready for adventurous hikers, but also the Iceman Ötzi Peak on the Grawand summit entices with its spectacular views of 126 three-thousanders and the former realm of Ötzi. In addition, there are biking routes with adrenaline guarantees, thrilling via ferratas, an extraordinary art project, and the Mountaincarts Lazaun, our mountain Ferraris for young and old. Stay tuned!

Skiing in the Alpin Arena Senales

On the glacier from September to May

The glacier ski area in Val Senales guarantees snow for particularly long periods and draws visitors with pistes for every level, professional training routes, an 8 km long valley run, a children's area and stunning panoramas. 

Ötzi's kingdom

History closer than ever

From the new Iceman Ötzi Peak viewing platform at over 3,000 m, you can look out over the kingdom of Ötzi, the Iceman.

From the mountains to the city

Mediterranean flair in Merano

Hotel Firn in Val Senales is just a 40-minute drive from Merano. If you are looking for a change from the mountains, forests and peaks, visit the spa town with the famous arcade shops, the thermal baths and the promenades. 

Autumn adventures

The Alpin Arena Senales continues to offer a wide range of activities in autumn, surrounded by thousands of colourful larches. Enjoy the breathtaking view from the Iceman Ötzi Peak viewing platform, climb on the Larix via ferrata or go on action-packed descents on the mountain carts. 

365 days of nature adventures

So much more than adventures on the slopes

There are countless ways to get to know other aspects of the Val Senales Glacier at every time of the year: hiking and biking trails in summer, cross-country ski trails and toboggan runs in winter. Unique views and rustic huts that invite you to drop in. 


Smart Hotel Firn*** in Unser Frau in the Schnalstal valley


The Smart Hotel Firn nestles amongst hills and forests in the tranquil village of Unser Frau. The Schnalstal Glacier is only 9 kilometres away, and the spa town of Meran can be reached in less than 40 minutes by car. One thing is certain with this location: You are never far from the next adventure.