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Much to discover

Best places to visit in South Tyrol

In and around Val Senales, you will find many of the most popular places to visit in South Tyrol. In addition to the numerous stunning mountain lakes and Lake Vernago, there are also many cultural highlights awaiting you. Whether it's the pilgrimage church of Madonna di Senales, the former Carthusian monastery complex, the archeoParc, Castle Juval, the Naturno thermal baths, or the spa town of Merano (only 40 minutes by car away). All these places to visit in South Tyrol are accessible for free with the included Mobile Guest Card for public transportation.


Discover 240 kilometers of hiking trails in Val Senales, reaching heights over 3000 meters. Trails from the valley lead to lakes, mountain huts, and other places to visit in South Tyrol. Our hotel is conveniently located just a few kilometers from the valley station of the Val Senales Glacier Cable Car, providing rapid ascent over a thousand meters in minutes.

Hiking trail in Val Senales
The archeoParc

The archeoParc is a unique destination for families (within walking distance from the hotel). At this archaeological open-air museum, everything revolves around Ötzi, the Iceman. Visitors learn about how and where Ötzi was discovered in 1991, as well as how he and his contemporaries lived 5,300 years ago.

archeoPark in Val Senales
The pilgrimage church of Madonna di Senales

For centuries, Val Senales has been an important transit point for north-south routes across the Alps, with even pilgrims on the Camino de Santiago passing through. In 1304, a small statue of Mother Mary with the infant Jesus was found where the church stands today. The church originated from a simple Gothic chapel, later renovated in Baroque style. To this day, the Marian statue remains in the pilgrimage church; it’s now stored in the monstrance - a place to visit in South Tyrol!

The pilgrimage church of Madonna di Senales
Castle Juval

Castle Juval is situated on a hill at the entrance to Val Senales, at a prehistoric cult site. The castle was built around 1278 and now serves as the summer residence of the mountaineering legend Reinhold Messner and as the 'Messner Mountain Museum.' The facility is dedicated to the myth of the mountain: it houses Messner's extensive adventure library and Tibetica collection, a picture gallery depicting the sacred mountains of the world, a mask collection from five continents, his expedition cellar, the unique exhibition on Gesar Ling, the tantra room, and Renaissance frescoes.

Castle Juval at the entrance to Val Senales
The Naturno Thermal Baths

The thermal baths in Naturno are a meeting point for young and old alike and a famous place to visit in South Tyrol. Water enthusiasts will thoroughly enjoy themselves in the warm indoor pool with bubble loungers, massage loungers, brine pool, and a 36°C warm whirlpool. Popular attractions include the 51-metre-long water slide, the current channel, and the 550m² wellness area. In summer, the offerings expand: water fountains, a large sunbathing lawn, a toddler pool, a large sports pool, a volleyball court, and a kiosk await you.

The Naturno thermal baths
The spa town Merano

Smart Hotel Firn is only about a 40-minute drive from Merano. If you're looking for a change from lofty heights, forests, and peaks, visit the spa town with its famous shops under the arcades, thermal baths, and promenades. With the gardens of
Trauttmansdorff Castle and the thermal baths, the city is definitely one of the best places to visit in South Tyrol. The spa town owes its pleasantly mild climate with an average of 300 sunny days per year and the Mediterranean vegetation with palms and cypresses to its protected location at the foot of high mountains in the northernmost region of Italy.

The Spa town of Merano : a place to visit in South Tyrol